The Pride Council engages with real estate firms to support recruitment, retention, and advancement of LGBTQ+ professionals at all levels of the organization. The Council partners with trade associations to improve the representation of openly LGBTQ+ professionals in industry programming and events.

The Pride Council provides opportunities for LGBTQ+ professionals from across the industry to connect on issues of shared interest, both online and in person, and in support of lifelong professional network development.

The Pride Council's Young Members Committee pairs early- and mid-career professionals as well graduate and undergraduate real estate students for mentorship opportunities.

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For senior executives, the Council also offers board readiness workshops in support of LGBTQ+ representation at the highest levels of the industry.

The Pride Council supports research in areas of real estate that are of particular interest for LGBTQ+ communities, including LGBTQ+ housing discrimination, housing needs of LGBTQ+ seniors, LGBTQ+ workplace protections, and the intersectionality of LGBTQ+ status and race and ethnicity.